DORMANT CUSTOMER REACTIVATION

Your best next customer might already be in your old lead list.

Lazarus reaches back out to the customers and leads you already paid to acquire. The ones sitting untouched in a spreadsheet or an old CRM.

Part of the FasterOps stack. Lazarus works on its own, or alongside the other six tools.

The problem

You already paid for these leads once.

01

Lists go cold

Old customers and unclosed leads don't disappear. They just stop hearing from you.

02

Reacquisition is expensive

It's cheaper to win back someone who already knows you than to buy a brand-new lead.

03

No one has time to work an old list by hand

Reactivation gets skipped because it competes with today's jobs for attention.

How it works

From a dusty spreadsheet to a warm reply.

1

We pull your existing lists

Old customers, quoted-but-not-booked leads. Whatever you've already got.

2

Outreach goes out on your behalf

Personalized, not a mass blast. Timed to what's likely to get a response.

3

Replies come back to you

Warm responses land in your inbox or Slack, ready to book.

The outcome

Turn your old customer list into new revenue. The growth was already sitting in your database.

Win-back campaigns reactivate 20–40% of lapsed customers, and 71% of marketers rate them the best-ROI email tactic they run. [source]

Pricing

Value-based, not hourly.

Priced against what Lazarus actually saves you. Not against how long it takes to build.

Lazarus
Setup$2,000–$8,000
or performance-based$3,000 + 5–10% of revenue

The recommended starting point in the stack. Cheapest to prove out, usually the fastest visible return.

Turn your old lead list back into jobs.

No cost, no obligation. Just a conversation about where you’re leaking time, leads, or money.

Book a Discovery Call